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Books : The Emperors of Chocolate: Inside the Secret World of Hershey and Mars |
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Books : The Emperors of Chocolate: Inside the Secret World of Hershey and Mars |
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Dewey Decimal Number: 338.76641530973 EAN: 9780767904575 ISBN: 0767904575 Label: Broadway Manufacturer: Broadway Number Of Items: 1 Number Of Pages: 384 Publication Date: January 04, 2000 Publisher: Broadway Release Date: January 04, 2000 Sales Rank: 84978 Studio: Broadway Editorial Review: Related Items:
Average Rating:
 Rating:  - The Sweet Smell of SuccessMs. Brenner does a fine job of laying out the history of chocolate in the U.S. and how publicly-traded Hershey and privately-owned Mars became the large corporations of today. Milton Hershey and Forrest Mars were complete opposites in terms of how they viewed and operated their respective businesses. A small portion of the writing is repetitious and clunky, but does not distract from a very interesting story. Ms. Brenner does a fine job of informing as well as entertaining the reader. It's unlikely you'll look at chocolate or candy in the same manner as before you read the book. Rating:  - Great entreprenarial book!The positives: - great description of two outstanding entrepeneurs: Milton Hershey and Forrest Mars Sr.: their personalities are very well detailed. - a lot of business strategies to learn from their success: product oriented, delegation, paying above average to get and keep talent, leaving some degree of initiatives to employees, no-frills spending, importance of being the first on a market, cult of secrecy... The negatives: - at sometimes to much description on chocolat - continuous switching from Mars, to Hershey, to Mars... In a word, I would recommend this book for all business passionates, in particulary for the ones with an entrepreneurship interest. Rating:  - A quick, entertaining read- and nothing more.I found this to be a well-written and entertaining book, to an extent. In particular, the chapter regarding the impersonal offices and obsessive quality control at the Mars Company was a great perspective. However, the book just fell short for me. I would have rather seen the author interpret the overall picture instead of narrating a tale. The way it was written caused the book to become out of date so quickly after it was published, considering recent events of the battle between Nestle and Hershey. I was also a bit weary of the author's references- the most up to date information of the Mars Company was from a 1989 interview, which leaves an absence of information for the next 10 years. Overall, I found the book to be an easy read and bit repetitive, but informative (up to a point). Rating: - A Tale Of Two Cities ...the Two Cities being the Corporations of Hershey and Mars. Hershey is like Athens, Mars is like Sparta. This is a book chock-filled with scrumptious tidbits (sorry, couldn't help myself) about chocolate, the candy industry, and most of all the histories, families, and corporate cultures of America's two largest candy companies: Hershey and Mars. Hershey built a Utopian town. The passion of his life was an orphanage. Mars? His kids didn't eat M&Ms growing up because their father couldn't spare any. How their corporate paths merged and clashed is a fascinating tale of opposite business styles, both of which have been successful at various times. A very entertaining book, You'll feel like you've consumed something much more substantial than a candy bar...
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